Most churches way over complicate their programming which leads to confusion in their marketing and can make keeping up with their media complicated... Read More
As a church, it’s important to focus on the areas that will most effectively reach and engage your community. It can be easy to get caught up in all the different things that churches do and try to promote everything, but this can actually be more confusing for your congregation and make it harder for them to keep up with everything. Instead, it’s a good idea to streamline your programming and marketing efforts and focus on the key area of worship.
Worship refers to the main Sunday or weekend services. These are the most important times for churches and should be the primary focus of your promotion efforts. The main worship times are often the first point of contact for potential newcomers, so it’s important to make sure they are easy to find and are prominently featured on your church’s website and in all materials, like signage and handouts. In addition to promoting the main worship times, it’s also important to make sure you are providing a high-quality worship experience for attendees. This may include investing in good audio-visual equipment, selecting engaging and relevant music, and providing helpful resources, like worship guides or sermon notes.
By prioritizing worship and making it a central focus of your promotion efforts, you can effectively reach out to your community and encourage them to attend.